If your company has just received its first negative review on Yelp, don’t panic. Many businesses make the mistake of trying to keep a squeaky-clean image by deleting any negative comments they see but you can use these for your advantage. You should embrace these...
While everyone stresses the importance of social media to market your dental practice (or for that matter – any other small business), don’t underestimate the value of email marketing. Many dental marketers still consider email to be one of the simplest and most...
As the world becomes increasingly more globalized and marketplaces become faster to enter, startups can find many reasons to be optimistic about achieving success but this does not mean the road becomes any less difficult. You need to make sure that your company is...
5 Keys to Developing a Great Elevator Pitch If you’re responsible for sales in any capacity your elevator pitch can be a powerful selling tool that you can use in any situation. Think about how many times have you’ve been asked, “what do you do for a living?”...
