Lead Generation

Traffic Generation

To get customer leads you need a marketing system that drive inquiries, questions, and traffic to your website – and your office. The channels will be determined by examining your current consumer personas and may include:

• Search Engine Optimization (SEO)
• Pay Per Click Marketing (PPC)
• Email Marketing
• Social Media
• Direct Mail Marketing
• Referral Campaigns
• Advertising, Online and Offline
• Sponsorship.

Customer Lead Capture

Your marketing messages must engage potential customers. Mystique will develop effective Call-to-Actions utilizing “lead magnets” – a specific chunk of value offered in exchange for their contact information.

• Coupons or special offers
• Ebooks
• Video series (training, tips etc.)
• Mobile app download
• Podcast
• Newsletter
• Call Tracking

Once an inquiry is captured, the Lead-to-Revenue System goes to work, ensuring new leads are followed up with immediately and proactively engaged over time to move prospective customers to the next stage.

Customer Lead Nurturing

Not all visitors to your website are in the same ‘buying’ stage. Mystique’s Lead-to-Revenue System uses branching logic to engage customer leads at critical points in their unique buying journeys, while reducing the points of failure inherent in small businesses.

Your Lead-to-Revenue System allows you to:

• Customize consumer personas to make targeted messaging easy
• Identify hot prospects with lead scoring based on engagement, page tracking, fit and more
• Reduce lengthy time gaps between receiving leads and contacting potential customers
• Standardize follow-up process for leads received via email
• Keeping notes on customer leads as they move through the sales cycle.

Customer Lead Conversion

Revenue generation requires lead conversion. A conversion’ can mean many things… from watching a procedure or training video on your website, to downloading a case study, to making an appointment for an initial consultation. But ultimately the final conversion involves you issuing an invoice. Mystique will work with you to develop a strategy that helps you achieve higher conversion rates, to deliver prospective customers to your door.

The Lead-to-Revenue System tracks interactions for every contact including site visits, emails, webinars and social events. Each interaction can be set to trigger custom automation and engage with the contact at a critical point in their unique buying process.

Customer Revenue Maximization

To shine bright above the rest, your business need brand champions. Together, we’ll dive into best practices for engaging employees, customers, and suppliers, to develop unofficial spokes-persons and advocates for your business.

To maximize revenue Mystique will help you develop strategies to:

• Cultivate brand champions
• Create an exemplary customer experience, a robust internal referral flow, strong follow-up and effective communication
• Utilize CRM software to track and update referrals, promotion or connections
• Gather testimonials and positive reviews on social media channels
• Develop a system to cross-market to customers
• Ask Questions to learn and cement relationships.

End-to-End ROI and Analytics

The Patient Lead-To-Revenue System provide all the information you need to measure your current success and accurately forecast future performance. And while it’s working to boost business revenue, it concurrently works to save you money by tracking the effectiveness of each marketing program, online and offline.

Campaign Insights provides actionable metrics to help you understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. This gives you the capability to quickly reallocate marketing spend to campaigns with the highest return in terms of:

• total leads per week
• total appointments
• new patient bookings and
• cost-per-conversion, etc.