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Drive more leads.

Grow your small business.

Improve marketing ROI.

Lead-To-Revenue System™

In this era of Google, success is no longer simply a function of quality of service.
To grow your small business, you need to market better.

Is growth a priority for your business? Are you trying to build stronger brand awareness? Regardless, you need to tailor your marketing activities and investment to meet your goals. As a business owner, you’ve got a lot on your plate. Obviously customer care is your top priority. And then you’ve got your hands full managing staff and making sure your equipment is up to date. However, to maintain a steady stream of revenue, building your brand and reputation also needs to be a priority.

But with technology and online marketing evolving so quick you might be confused about all the different options. Do you know which marketing channels to use, and when? Have you mastered Facebook? What about Twitter and Instagram? How does SEO help? Do you need a PPC advertising strategy? What kind of return should you expect from Direct Mail? Does anyone still use the Yellow Pages? How often should you send out Email campaigns? And what’s all the fuss surrounding Content Marketing?

Many businesses are being approached daily to optimize their websites for the search engines. But understand that SEO alone won’t help you grow your business. With less than 3 percent of website visitors filling out a form, 97% of the traffic generated from your lead generation efforts can be considered wasteful. However, by combining custom lead generation strategy with marketing automation, you can exploit operational synergies to create exciting opportunities for your business that drive real revenue growth.

Don’t waste precious time and money on marketing trial and error. Minimize marketing waste and efficiently grow your business with a custom Lead-to-Revenue System. Combining brand marketing expertise with small business experience, Mystique can help you craft the right brand message and ensure that it’s delivered using the most effective medium at the optimal time to maximize the return on your marketing investment.

Build brand equity for your business with tools to optimize each phase of your marketing funnel:

Traffic Generation

To get customer leads you need a marketing system that drive inquiries, questions, and traffic to your website – and your office. The channels will be determined by examining your current consumer personas and may include:

  • Search Engine Optimization (SEO)
  • Pay Per Click Marketing (PPC)
  • Email Marketing
  • Social Media
  • Direct Mail Marketing
  • Referral Campaigns
  • Advertising, Online and Offline
  • Sponsorship.

Customer Lead Capture

Your marketing messages must engage potential customers. Mystique will develop effective Call-to-Actions utilizing “lead magnets” – a specific chunk of value offered in exchange for their contact information.

  • Coupons or special offers
  • Ebooks 
  • Video series (training, tips etc.)
  • Mobile app download
  • Podcast
  • Newsletter
  • Call Tracking

Once an inquiry is captured, the Lead-to-Revenue System goes to work, ensuring new leads are followed up with immediately and proactively engaged over time to move prospective customers to the next stage.

Customer Lead Nurturing

Not all visitors to your website are in the same ‘buying’ stage. Mystique’s Lead-to-Revenue System uses branching logic to engage customer leads at critical points in their unique buying journeys, while reducing the points of failure inherent in small businesses.

Your Lead-to-Revenue System allows you to:

  • Customize consumer personas to make targeted messaging easy
  • Identify hot prospects with lead scoring based on engagement, page tracking, fit and more
  • Reduce lengthy time gaps between receiving leads and contacting potential customers
  • Standardize follow-up process for leads received via email
  • Keeping notes on customer leads as they move through the sales cycle.

Customer Lead Conversion

Revenue generation requires lead conversion. A conversion’ can mean many things… from watching a procedure or training video on your website, to downloading a case study, to making an appointment for an initial consultation. But ultimately the final conversion involves you issuing an invoice. Mystique will work with you to develop a strategy that helps you achieve higher conversion rates, to deliver prospective customers to your door.

The Lead-to-Revenue System tracks interactions for every contact including site visits, emails, webinars and social events. Each interaction can be set to trigger custom automation and engage with the contact at a critical point in their unique buying process.

Customer Revenue Maximization

To shine bright above the rest, your business need brand champions. Together, we’ll dive into best practices for engaging employees, customers, and suppliers, to develop unofficial spokes-persons and advocates for your business.

To maximize revenue Mystique will help you develop strategies to:

  • Cultivate brand champions
  • Create an exemplary customer experience, a robust internal referral flow, strong follow-up and effective communication
  • Utilize CRM software to track and update referrals, promotion or connections
  • Gather testimonials and positive reviews on social media channels
  • Develop a system to cross-market to customers
  • Ask Questions to learn and cement relationships.

End-to-End ROI and Analytics

The Patient Lead-To-Revenue System provide all the information you need to measure your current success and accurately forecast future performance. And while it’s working to boost business revenue, it concurrently works to save you money by tracking the effectiveness of each marketing program, online and offline.

Campaign Insights provides actionable metrics to help you understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. This gives you the capability to quickly reallocate marketing spend to campaigns with the highest return in terms of:

  • total leads per week
  • total appointments
  • new patient bookings and
  • cost-per-conversion, etc.

Don’t just take our word…

testimonial-sheena

“300% more leads”

Paul, and his team at Mystique designed and developed our new responsive website. In less than three months, we’ve rapidly moved up in the search engine result pages. Combined with a PPC campaign, lead generation is up nearly 300% more leads last quarter.

Sheena Noud
General Manager at
AJW Engineering Ltd.

testimonial-sean

“Highly recommend!”

We engaged Mystique to breathe new life into our business through a rebrand. With a focus on strategy, Mystique helped us with everything from customer research to logo design, lead generation to conversion. Highly recommend!

Sean Ciampaglia
General Manager at
Geoscape Contracting

testimonial-erik

“Brand gurus”

Mystique is the driving force behind our rebrand. Starting with research, they shed light on our customer’s true needs and helped define our unique selling proposition. And their B2B lead-to-revenue system has delivered great ROI.

Erik Kalm
General Manager
Golden Horseshoe Metering Systems

Custom lead generation programs starting at $949 per month.

You’ll have a chance to discuss some of your unique challenges with a brand marketing expert, in a pressure free environment. 
Even if you choose not to hire us, you’ll walk away with some great new ideas that you can implement in your business today. 

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