Brand Management | Metrics, Analytics, and ROI
Effective Brand Management
for Long-Term Growth
Optimizing Brand Management with Metrics, Analytics, and ROI
Let’s Build Your Breakthrough Brand: Book Your Free Consultation Now!
Building a Strong Brand Through Strategic Brand Management
Effective brand management requires more than just a creative vision; it demands a data-driven approach to measure performance and guide strategic decisions. By leveraging brand metrics, analytics, and ROI insights, businesses can gain a clear understanding of how their brand is perceived, identify growth opportunities, and improve overall brand value.
These tools provide a comprehensive view of customer engagement, campaign effectiveness, and long-term brand performance, ensuring that your brand strategy delivers measurable results.
The Power of Brand Metrics in Measuring Success
Understanding how your brand is performing is crucial for growth. Brand metrics provide valuable insights into customer perception, engagement, and loyalty. By analyzing key indicators such as brand awareness, market share, and customer satisfaction, you can track the effectiveness of your marketing efforts and make data-driven decisions.
With these insights, you’ll be able to refine strategies, optimize campaigns, and ultimately drive better results for your business. Keep your brand on the right track by leveraging the power of metrics.
Maximizing ROI with Targeted Brand Management
Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share key information with your team and key stakeholders.
SharpSpring has integrated ROI tracking abilities that make it possible for you measure the effectiveness of individual campaigns or marketing channels. Leads can be assigned to campaigns by landing page, UTM code, or referring website and then tracked until they become opportunities and customers. Once closed, sales numbers are automatically attributed to the campaign the lead was associated with and calculates your ROI.
SharpSpring also includes Google AdWords integration that allows for complete ROI monitoring from one place and dynamic call tracking that allows you to better attribute ROI to specific campaigns. This feature allows for superior campaign management, monitoring, and reporting.
Using Analytics to Refine Your Brand Strategy
If you operate a lean marketing department you need to focus your efforts on one deciding factor regarding effectiveness: the creation of a sales opportunity. The point of brand awareness is to generate market share, which directly translates to bringing in revenue. Mystique Brand Communications use SharpSpring CRM to record and manage lead sources, and track their sales path whether they come from an email campaign, advertisement or inbound web lead. At the end of the day, it all comes back to ensuring the leads are resulting in qualified sales, which you can easily do by running campaign reports out of SharpSpring.
Analytics Dashboard Features:
Transformative Email Analytics
Track email success all the way to bottom line ROI. Follow stats like clicks, opens, bounces, and deliveries to optimize messaging. Know which links in your emails are working and which are not.
Campaign Tracking
Understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. Automatically track your website visitors’ conversions (without the need to setup conversion funnels) from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later via an offline transaction.
Google AdWords Integration
Track your paid search campaigns, see robust keyword data and follow AdWords costs all the way to the bottom line to determine the true cost of a qualified lead. Make key decisions with a full understanding of search engine marketing ROI.
Behavior Tracking
Life of a Lead tracks interactions for every contact in Contact Manager including site visits, emails, webinars and social events. Each interaction can be set to trigger to custom automation and engage with the contact at a critical point in their unique buying process.
Multiple Device Tracking
SharpSpring recognizes and tracks all of the various devices a contact may use to visit your site. This includes smart phones, desktops, laptops, tablets and helicopters. Well, maybe not helicopters…
End-to-End ROI
Good campaigns start with an end-to-end ROI goal. Campaign Insights provides actionable metrics every step of the way to keep goals clear and attainable.
Custom Reports
SharpSpring Reports provide all the information you need to measure your current success and accurately forecast future performance. Customize Campaign, VisitorID and CRM reports to include metrics that matter.
Form Insights
Measure, compare and optimize form performance with complete insights. Better understand your marketing ROI with powerful metrics like Total Cost Per Lead.
“After-the-Click” Email Tracking
SharpSpring goes beyond the capability of traditional ESP’s like MailChimp and Constant Contact by providing complete information on a visitor’s activity after they click through from an email. Know every page visit, form filled out, webinar sign-up and white-paper that is downloaded from the email campaigns you send.
Boldly Grow
Toronto's top branding agency for small and medium businesses with a focus on growth
Mystique Brand Communications
6A-170 The Donway West, Suite 221
Toronto, ON M3C 2E8
Tel: 416 441 2666
Toll-Free: 1 855 582 7263
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