Analytics are key to ensuring that you get
the most return on your marketing investment.
Analytics and ROI Tracking
If you operate a lean marketing department you need to focus your efforts on one deciding factor regarding effectiveness: the creation of a sales opportunity. The point of brand awareness is to generate market share, which directly translates to bringing in revenue. Mystique Brand Communications use SharpSpring CRM to record and manage lead sources, and track their sales path whether they come from an email campaign, advertisement or inbound web lead. At the end of the day, it all comes back to ensuring the leads are resulting in qualified sales, which you can easily do by running campaign reports out of SharpSpring.
Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share key information with your team and key stakeholders.
SharpSpring has integrated ROI tracking abilities that make it possible for you measure the effectiveness of individual campaigns or marketing channels. Leads can be assigned to campaigns by landing page, UTM code, or referring website and then tracked until they become opportunities and customers. Once closed, sales numbers are automatically attributed to the campaign the lead was associated with and calculates your ROI. SharpSpring also includes Google AdWords integration that allows for complete ROI monitoring from one place and dynamic call tracking that allows you to better attribute ROI to specific campaigns. This feature allows for superior campaign management, monitoring, and reporting.
Analytics Dashboard Features:
Transformative Email Analytics
Track email success all the way to bottom line ROI. Follow stats like clicks, opens, bounces, and deliveries to optimize messaging. Know which links in your emails are working and which are not.
Understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. Automatically track your website visitors’ conversions (without the need to setup conversion funnels) from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later via an offline transaction.
Google AdWords Integration
Track your paid search campaigns, see robust keyword data and follow AdWords costs all the way to the bottom line to determine the true cost of a qualified lead. Make key decisions with a full understanding of search engine marketing ROI.
Life of a Lead tracks interactions for every contact in Contact Manager including site visits, emails, webinars and social events. Each interaction can be set to trigger to custom automation and engage with the contact at a critical point in their unique buying process.
Multiple Device Tracking
SharpSpring recognizes and tracks all of the various devices a contact may use to visit your site. This includes smart phones, desktops, laptops, tablets and helicopters. Well, maybe not helicopters…
Good campaigns start with an end-to-end ROI goal. Campaign Insights provides actionable metrics every step of the way to keep goals clear and attainable.
SharpSpring Reports provide all the information you need to measure your current success and accurately forecast future performance. Customize Campaign, VisitorID and CRM reports to include metrics that matter.
Measure, compare and optimize form performance with complete insights. Better understand your marketing ROI with powerful metrics like Total Cost Per Lead.
“After-the-Click” Email Tracking
SharpSpring goes beyond the capability of traditional ESP’s like MailChimp and Constant Contact by providing complete information on a visitor’s activity after they click through from an email. Know every page visit, form filled out, webinar sign-up and white-paper that is downloaded from the email campaigns you send.
View the performance of an entire workflow, such as a drip campaign, and know what is causing your leads to engage, convert or unsubscribe. Increase your sales and reduce list churn by optimizing each component.
Group, ungroup, slice and dice with campaign tagging. If it has a name, it can be a tag, but a few common ones are email, google, referrals, organic and offline. Make tags as specific or broad as you like.
Do you employ non-digital, traditional, marketing like tactics like tradeshows, print ads or postcard mailings? No problem! Attribute leads to the proper campaign with the customizable “How Did You Hear About Us?” field. HDYHAU? uses behavior-tracking to only appear for leads that aren’t automatically tracked through web-based tracking.