MARKET RESEARCH SERVICES TORONTO

Harness the power of market research to uncover a competitive edge.

Many small businesses underestimate the value of market research and how it can advance your brand. Some business owners feel they know exactly what their customer wants, or needs. Others, especially start-ups, feel that they don’t have enough in the budget for brand research. Regardless, sound brand and marketing decisions must be based on fact and insight, not gut instinct. 

You don’t have to spend a fortune on research but you should always validate any assumptions to ensure your investment is sound.

From qualitative discovery work, to testing alternative strategies and execution elements, to tracking brand performance over time, Mystique can help. 

Research engagements are always tailored to your exact needs covering every key aspect of brand development.

Put distance between your business and your price-driven competitors.

Is your brand strategy built on a solid foundation of insights?

Your brand strategy is a roadmap to developing real connections with your target audience. It’s about creating stories people care about — and remember.

And the right research can help you make that happen. It can be the difference between a brand strategy that works for you, or against you.

Just gathering the data isn’t enough. You’ll need a keen understanding to transform data into insights that help you make smarter brand and business decisions.

Our integrated Brand Communications System approach helps you do that —  use your research to inform brand development, lead generation, nurturing, and customer development strategies.

Market research AND marketing research

Market research is a broader look at markets, individuals, and organizations and marketing research focuses more on marketing issues like promotion and branding.

Market research considers political, economic, social and technology market trends, direct and indirect competition, target market attributes, the customer wants and needs, etc. 

Marketing Research focuses on the four Ps of the marketing mix (product, promotion, place, price)  through research like advertisement testing, product concept testing, usability tests, pricing research, channel research, etc.

With over 35 years of using market and marketing research to build brand strategy that delivers, Mystique Brand Communications will leverage your research to help you achieve your brand and business goals.

Ready to discuss your next research project?

We’d love to hear more, and answer your questions about how we can help.

Areas of Market research

Customer Research: Profiling customers, their motivations, behaviours, demographics and locations. Spending power,  numbers,  interests, dislikes and more. Useful for segmentation and targeting. More useful for predicting trends and launching new offerings.

Advertising Research: Measuring the success of advertising campaigns, to understand which media and messages are most effective in reaching customers.

Product Research: Testing new products and service ideas on potential customers. 

Distribution Research: Finding the most effective distribution channels to reach your target customers.

Sales Research: Assessing the effectiveness of your salespeople, sales techniques and sales management methods.

Environment Research: Scanning your market and environment for threats, opportunities and any factors that might affect your brand and business.

Market research techniques

Mystique’s expertise in market research covers not only the traditional methods of market research, like surveys and focus groups, but also newer methods to uncover insights, like using social media data.

• Surveys 
• Interviews
• Focus groups
• Customer observation
• Social media listening 
• Public data
• Purchased data
• Sales data
• Competitive analysis