As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...
It’s becoming increasingly common for dental practices to implement patient referral programs in order to attract new patients. Word of mouth is still the most important marketing tool for your practice and an effective patient referral program will ensure that you...
Last Friday, more than 230,000 computers from 150 countries were affected by an unprecedented ransomware cyber-attack called WanaCryp0r 2.0 or better known as “WannaCry”. Many large-scale organizations such as FedEx, Nissan UK, Renault France and the...
Optimizing your website for search engines is an important tactic if you’re looking for a competitive edge over your competitors. Search engines, such as Google, are constantly sending out web crawlers, sometimes referred to as spiders, to index website content and...
If your company has just received its first negative review on Yelp, don’t panic. Many businesses make the mistake of trying to keep a squeaky-clean image by deleting any negative comments they see but you can use these for your advantage. You should embrace these...
While everyone stresses the importance of social media to market your dental practice (or for that matter – any other small business), don’t underestimate the value of email marketing. Many dental marketers still consider email to be one of the simplest and most...
