CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...

The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...

Tips for Improving the Mobile-Friendliness of Your Website

In this day and age it’s amazing to see so many business owners neglect their websites. They obviously don’t understand the power of a good website; otherwise they would ensure that it was always current, optimized for search engines, and mobile friendly. The Cisco®...

Tips for Developing Your Dental Patient Referral Program

It’s becoming increasingly common for dental practices to implement patient referral programs in order to attract new patients. Word of mouth is still the most important marketing tool for your practice and an effective patient referral program will ensure that you...

How to Protect Yourself from WannaCry and Future Attacks

Last Friday, more than 230,000 computers from 150 countries were affected by an unprecedented ransomware cyber-attack called WanaCryp0r 2.0 or better known as “WannaCry”. Many large-scale organizations such as FedEx, Nissan UK, Renault France and the...

Search Engine Optimization (SEO): How to Gain a Competitive Edge

Optimizing your website for search engines is an important tactic if you’re looking for a competitive edge over your competitors. Search engines, such as Google, are constantly sending out web crawlers, sometimes referred to as spiders, to index website content and...