Effective Customer Retention is Key to Business Success 

The appeal of attracting new business is undeniable. We’ve all been conditioned to continuously engage new leads with hope of converting them into customers — not that there’s anything wrong with that — but what about those customers we already have? Are they somehow...

Best marketing automation tools to help small businesses save time.

Best marketing automation tools that will help save you time.You and your team work hard. As a small business manager you’ve learned to stretch budgets to get the most from every resource. But you’re stretched thin. Yet you still feel that you could be doing more,...

6 social media trends for 2018

No field of Marketing changes more than social media. With the new generations coming, it becomes harder to predict how the landscape will change. However, a few trends will set the mood for 2018. Maybe not all of them are a fit for your business, but if social is...

A Marketing Plan Checklist for your small business – 2018

2018 has arrived. And if you haven’t already started on your marketing plan and budget for the new year – this checklist might come in handy. Regardless of your vertical – from dental care to car repair, accounting to manufacturing – the marketplace is changing...

Infographic: Email Marketing is far from dead

As this infographic illustrates, email marketing campaigns are still the most used solutions when it comes to reaching your intended target. Open rates can increase by including compelling content, and click-throughs far outweigh social media. What is email marketing?...

CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...