Infographic: Email Marketing is far from dead

As this infographic illustrates, email marketing campaigns are still the most used solutions when it comes to reaching your intended target. Open rates can increase by including compelling content, and click-throughs far outweigh social media. What is email marketing?...

CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...

The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...

How to Boost Engagement on Instagram

While Facebook currently has more users, the level of engagement and content potential for Instagram is off the charts (an estimated 500 million monthly visitors and 4.2 billion likes daily). To take full advantage of this platform it’ll require your business to post...

Brand Marketing for Startups

As the world becomes increasingly more globalized and marketplaces become faster to enter, startups can find many reasons to be optimistic about achieving success but this does not mean the road becomes any less difficult. You need to make sure that your company is...

Brand Communication 5 Keys to Developing a Great Elevator Pitch

5 Keys to Developing a Great Elevator Pitch If you’re responsible for sales in any capacity your elevator pitch can be a powerful selling tool that you can use in any situation. Think about how many times have you’ve been asked, “what do you do for a living?”...

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