Branded Athletes

    So the other day, I came across this personal project started by AJ Dimarucot that involved creating a personal brand for one of the NBA’s more recent rising stars, Jeremy Lin. I immediately thought that this was one of the better athlete brands out there (even...

    Brands you learn to warm up to …

    With the London 2012 Olympics officially coming to a close today, I’ve come to realize that I don’t feel as repulsed by the London Olympics branding as I did when they first unveiled their identity – in fact I think I’m actually starting to warm to...

    That tricky little news feed…

    Many businesses up to date with social media have themselves a fancy business page. Your business page may consist of a cool cover photo with a logo for a profile picture and albums with photos, work samples, employees, contact info and the like. But is all this...

    Do you have a LinkedIn Company Page?

    What is a LinkedIn Company Page? It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings. For a business, it’s the opportunity to: • Tell your company’s...

    Toronto’s Bag Ban Means Business

    Toronto’s city council has banned plastic bags throughout the city beginning in January of 2013. What does this mean for Toronto businesses and what will they ever do? The answer is adapt. A business that is too stuck in their ways and refuses to adapt will eventually...