With the New Jersey Nets finally making their move to Brooklyn next season, the organization recently unveiled the storied franchise’s rebrand.
Voila, and there it is.
I can say however, I do love the circular logo because of its vintage quality – not to mention the shape better lends itself to the B & ball imagery. In keeping with the minimalistic approach, their colour palette seems to only comprise of black and white. This makes Brooklyn a unique team as no other team in the league currently utilizes only a black and white palette (San Antonio is close but they also use silver).
I’m pretty excited to see how the rebrand is applied to the team jerseys and court design.
Mystique Brand Communications
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