Part 1: Business Naming Fundamentals

    Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...

    Why is the OPT-OUT option vital for your email marketing strategy?

    It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that opt-out (unsubscribe) option in your message? Why do you give your...

    Dental practice brand development

    RECENT CASE STUDY: LA Ortho & Kids Dental LA Ortho & Kids Dental began its expansion into new territories understanding their branding had become dated. They engaged Mystique Brand Communications to breathe new life into their practice through a rebrand,...

    10 Canadian Small Business Facts

    Small Businesses are bigger than you think. Data has proven small businesses drive the Canadian economy (underscored in the recent Globe & Mail Leaders Debate in Calgary). Who are they, what do they do? This infographic will give you some insights to data...

    No ifs, ands, or butts, it’s time to use social media

    I have no idea how the Kardashians became famous other than they brilliantly use social media to the fullest. From Kim Kardashian’s marriage life to her airing her naked posterior to the world using Instagram and Twitter – I’m sure everyone gets the...