BRAND+AID
Your Go-to Guide for Building Brands that Connect and Grow
How to Make Effective Facebook Ads
As of May 2017, Facebook is closing in on almost 2 billion active users! Obviously, this is a huge advertising platform. Whether it’s an ad that pops up on someone’s news feed or on the right side...
CASL and What Your Business Needs to Do
You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when sending commercial electronic messages...
The Benefits of Outsourcing your Marketing
As a business owner or marketing manager that's responsible for the bottom line you may be struggling with the question…"To outsource marketing or not?" While outsourcing marketing, or parts of it,...
Tips For Improving The Mobile-Friendliness Of Your Website
A handy guide to increase your website's mobile-friendliness. In this day and age, it’s surprising to see so many business owners neglect their websites. They haven’t yet grasped the power of a good...
Tips for Developing Your Dental Patient Referral Program
It’s becoming increasingly common for dental practices to implement patient referral programs in order to attract new patients. Word of mouth is still the most important marketing tool for your...
How to Boost Engagement on Instagram
While Facebook currently has more users, the level of engagement and content potential for Instagram is off the charts (an estimated 500 million monthly visitors and 4.2 billion likes daily). To...

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