It’s becoming increasingly common for dental practices to implement patient referral programs in order to attract new patients. Word of mouth is still the most important marketing tool for your practice and an effective patient referral program will ensure that you make the most out of this tactic. Encourage your existing patients to promote your dental office to friends or family and if they bring someone in, reward them with a gift that will make it a win-win for everyone involved.
Follow these four tips for developing your dental patient referral program:
- Spread the Word: When you’re getting your patient referral program going, you have to make sure all of your patients are aware of it. When someone is leaving the office, tell your receptionist to give them a printed referral card for them to take home. Email all of your contacts, post about it on your social media channels such as Facebook, Instagram, Twitter; do whatever you can to let everyone know.
- Make the Form Easy to Fill Out: The form itself is very important for the success of your patient referral program. If the form seems long and daunting, many people might not bother to fill it out. You should make your rewards stand out as well so they catch the attention of your patients and remind them what they will be compensated with in exchange for their cooperation. Another trick you can use is to print the form in a larger size so that your patients won’t be able to simply tuck them away in their pockets and forget about them later on.
- Offer Exciting Rewards: The rewards you set for your patients to promote your business need to be worth the effort they put into bringing people into your office. These rewards can be discounts at your office or something simple like an electronic toothbrush. While these are good options to have, you might also want to opt for gift cards as that can more people excited to take part in the program.
- Make Sure Your Staff is Involved: Check frequently that each member of your staff is actively involved in the program. Everyone should have a good number of forms in their pocket so that they can hand them out to any patient they see. This will also allow you to track the success of your program and see if you need to make any improvements.
By applying these referral tactics, your program should consistently bring you successful results and new patients to your dental practice. If you’re looking for help to implement additional marketing tactics to grow your practice don’t hesitate to claim your free brand review.
Social Media Marketing Coordinator
Mystique Brand Communications
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