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Rebranding a North American transportation company
Recognizing that their image was dated First Frontier Logistics reached out to Mystique for help with a re-brand including positioning, core messaging, and corporate identity design (logo, website, marketing materials).
The result… a fresh identity clearly focused on providing real value and support for critical JIT supply chains across North America.
You don’t have to hundreds of thousands to rebrand, but you do have to commit to a rebranding as if it were that costly. After all, the risk of going halfway is leaving your brand stalled between an inconsistent present and an incomplete future. Ultimately, an inconsistent brand will struggle to distinguish itself in a competitive market.