Logo Design – the visual centerpiece of a brand

A logo is the visual centerpiece of a brand. It identifies your business, or product line, in its simplest form using a mark or icon. While a logo is not your brand, nor your identity it does help define the tone of your brand. Below are a few examples of logos...

Rebrands: The Good, the Bad, and the Downright Ugly

Companies go through rebrands for a number of purposes – to signify a new era or milestone, represent a change in culture, or just simply to modernize a dated-looking image. With Mystique currently undergoing a rebrand – I’ve decided to compile some evolutions...

Bad type

Often we see supplied text that has been incorrectly set for print and the web. Most graphic designers are aware of ‘proper’ practices with the use of such items as ‘smart quotes’ and apostrophes, as well as em and en dashes. See the sample (above) for the correct...

Digital Design, is it really “Green”?

In a recent discussion about designing for environmentally friendliness and sustainability, I realized that the use of sustainable products isn’t necessarily friendly if you compromise in some other way. We often think of products that we can use or not use to help...

Simple design that goes the distance.

A while back I came across some fantastic forced perspective street art while doing some client research. These works were not only created on a fairly grand scale but the degree of difficulty is just off the scales. This sort of work takes a lot of patience,...