Logo design: does it matter? I think most people recognize today that your logo isn’t your brand. Your brand is less tangible, and more about the opinions of others… your customers, partners, staff, etc. So theoretically, it’s possible to have a great brand with a less than desirable logo. So, why go to town to design a great logo?
Your logo is the centrepiece of your brand. It creates the first impression. And I’m a firm believer that people tend to trust a brand that has a nice, well-designed logo. Your logo needs to stand out, and be memorable. And your logo should help inspire trust, reliability and familiarity.
What’s your logo say about your company, or product?
Contact us for a free logo consultation.
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Mystique Brand Communications is an excellent resource for companies looking to beef up their brand. We have vast experience in the branding process and can help you with:
Contact us for a free brand consultation.