Logo design: does it matter? I think most people recognize today that your logo isn’t your brand. Your brand is less tangible, and more about the opinions of others… your customers, partners, staff, etc. So theoretically, it’s possible to have a great brand with a less than desirable logo. So, why go to town to design a great logo?
Your logo is the centrepiece of your brand. It creates the first impression. And I’m a firm believer that people tend to trust a brand that has a nice, well-designed logo. Your logo needs to stand out, and be memorable. Your logo also needs to inspire trust, reliability and familiarity.
Logo Design: You Get What You Pay For
We often talk to small business owners who consider low cost logo design companies during the initial stages of the branding process because they see an opportunity to “go light” on their startup spending. However cheaper is rarely better.
Keep in mind, that your logo is the cornerstone of all future branding. Not exactly the best item to be skimping on. Consider Logo Design to be an excellent opportunity to invest rather than an expense to your business. more on this topic here)
Understand that Mystique’s logo design fees are affordable. We may not be the cheapest design company in town, but we’re far from the most expensive. Starting at $800 (wordmark) Mystique offers logo design packages that fits your long-term needs.
Mystique has the brand experience to ensure your logo design matches your brand personality – or what your brand strives to be.
Looking for a new logo design that packs a punch? Contact us for a free logo consultation.
Paul Bies
President,
Mystique Brand Communications
416 441 2666 x14
Mystique Brand Communications is an excellent resource for companies looking to beef up their brand. We have vast experience in the branding process and can help you with:
• Qualitative Research
• Quantitative Research
• Brand Audits
• Brand Positioning and Strategy
• Brand Architecture
• Brand Identity
• Brand Naming
• Visual Identity Design
• Written Identity
• Brand Guidelines
• Brand Experience
• Literature System Design
• Website Development
• Brand Marketing
Contact us for a free brand consultation.
