BRAND+AID

Your Go-to Guide for Building Brands that Connect and Grow

Logo Design – the visual centerpiece of a brand

Mar 29, 2012

A logo is the visual centerpiece of a brand. It identifies your business, or product line, in its simplest form using a mark or icon. While a logo is not your brand, nor your identity it does help...

Feeling a bit of creative block?

Mar 23, 2012

Creative Block? Sometimes initiating a simple series of exercises from the scope of a very specific perspective can steer one back onto the right path. Here are a few interesting personal branding...

Geosocial networking

Mar 18, 2012

Some stats on the adoption of Geosocial and Location-Based Services via mobile devices have been revealed in this infographic from Flowtown – Social Media Marketing Application. Over 58% of...

Rebrands: The Good, the Bad, and the Downright Ugly

Feb 28, 2012

Companies go through rebrands for a number of purposes – to signify a new era or milestone, represent a change in culture, or just simply to modernize a dated-looking image. With Mystique currently...

Five tips to help increase website traffic

Feb 23, 2012

1. Content is King. You need to have lots of quality content that is related to your business. You want to engage the visitor to keep them coming back. Add a blog and keep adding articles as Google...

Bad type

Feb 14, 2012

Bad type? Often we see supplied text that has been incorrectly set for print and the web. Most graphic designers are aware of ‘proper’ practices with the use of such items as ‘smart quotes’ and...