Some stats on the adoption of Geosocial and Location-Based Services via mobile devices have been revealed in this infographic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as:
Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics.
Location-Based Services – this type of information or entertainment service utilizes the geographic position of a mobile device through a network.
infographic from www.marketingtechblog.com
Mystique Brand Communications