BRAND+AID

Your Go-to Guide for Building Brands that Connect and Grow

Part 2: Small Businesses – What’s in a Name?

Jul 18, 2016

As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising...

Small Business Lead Generation: The Essential 3 Part System You Need to Know

Jul 7, 2016

Imagine walking onto an empty construction site. A deserted dentist office. A street full of uninhabited houses. If the customers aren’t here, then where are they? More importantly, what is a...

Part 1: Business Naming Fundamentals

Jun 29, 2016

Part 1: Business Naming Fundamentals Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out...

Why is the OPT-OUT option vital for your email marketing strategy?

Jun 10, 2016

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission-based list. You’re hoping it receives appreciation and gets read. So why should you include...

Infographic: 15 noteworthy statistics about B2C Marketing Automation

May 13, 2016

B2C Marketing Automation: Turn Leads into Loyal Customers If you’ve got leads coming in, B2C marketing automation can be a game-changer. It helps nurture prospects, convert them into customers, and...

Infographic: 15 noteworthy statistics about B2B Marketing Automation

Apr 6, 2016

B2B Marketing Automation: Drive Leads, Sales, and ROI B2B marketing automation generates more leads, drives sales, and demonstrates measurable ROI. It helps optimize each phase of your marketing...