BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Word of mouth vs a well built website

Mar 12, 2010

A few months ago we decided that with all of the various rebate programs available to us it was prime time to invest in a new home furnace. I had already researched furnaces a couple of years ago as...

From student to designer: Understanding oneself

Feb 9, 2010

The transition from a college to a studio environment is a huge jump for new design graduates. The fictitious character of the client for class briefs becomes a very real factor in the design...

Out of the hands of the masses

Jan 18, 2010

If anyone questions the worth of social networking media, there's a prime example of how it can be used with the ongoing earthquake relief effort in Haiti. After news of the earthquake hit the...

7 simple steps to achieve your business goals in 2010.

Jan 15, 2010

With a new year comes a time to reflect. Did I meet my business goals from last year? What do I want to accomplish in the next twelve months? How will I get there? Use the following seven steps to...

One way to get your site banned from Google

Nov 27, 2009

Hidden text and links A search engine trick by some seos is to manipulate the search bots by loading the page with keywords and phrases — but then hiding them from the viewer because they're not...

Save money and shift focus to organic traffic

Jul 8, 2009

21.8 million Canadians access the Internet each month, that’s almost 70% of the population. For any given month Canadians conduct, on average, 55 searches. And it appears that the majority of us are...