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Drive more dental leads.
Get more patients.
Improve marketing ROI.
Marketing Automation – Patient Lead-To-Revenue System™
In this era of Google, success is no longer simply a function of quality of service.
To grow your dental practice, you need to market better.
Is growth a priority for your practice? Are you trying to build stronger brand awareness? Maybe you’d like to do more dental implants, Invisalign or sleep apnea devices. Regardless, you need to tailor your marketing activities and investment to meet your goals.
As a dentist and a business owner, you’ve got a lot on your plate. Obviously patient care is your top priority. And then you’ve got your hands full managing staff and making sure your equipment is up to date. However, to maintain a steady stream of revenue, building your brand and reputation also needs to be a priority.
But with technology and online marketing evolving so quick you might be confused about all the different options. Do you know which marketing channels to use, and when? Have you mastered Facebook? What about Twitter and Instagram? How does SEO help? Do you need a PPC advertising strategy? What kind of return should you expect from Direct Mail? Does anyone still use the Yellow Pages? How often should you send out Email campaigns? And what’s all the fuss surrounding Content Marketing?
Many practices are being approached daily to optimize their websites for the search engines. But understand that SEO alone won’t help you grow your practice. With less than 3 percent of website visitors filling out a form, 97% of the traffic generated from your lead generation efforts can be considered wasteful. However, by combining custom lead generation strategy with marketing automation, you can exploit operational synergies to create exciting opportunities for your practice that drive real revenue growth.
Don’t waste precious time and money on marketing trial and error. Minimize marketing waste and efficiently grow your dental practice with a custom Patient Lead-to-Revenue System. Combining brand marketing expertise with dental practice experience, Mystique can help you craft the right brand message and ensure that it’s delivered using the most effective medium at the optimal time to maximize the return on your marketing investment.
Build brand equity for your practice with tools to optimize each phase of your marketing funnel:
To get patient leads you need a marketing system that drive inquiries, questions, and traffic to your website – and your office. The channels will be determined by examining your current patient personas and may include:
- Search Engine Optimization (SEO)
- Pay Per Click Marketing (PPC)
- Email Marketing
- Social Media
- Direct Mail Marketing
- Referral Campaigns
- Advertising, Online and Offline
Patient Lead Capture
Your marketing messages must engage potential patients. Mystique will develop effective Call-to-Actions utilizing “lead magnets” – a specific chunk of value offered in exchange for their contact information.
- Coupons or special offers
- Ebooks (Example titles: Does my child need braces?, Natural ways to whiten teeth until your next visit, etc.)
- Video series (training, tips etc.)
- Mobile app download
- Call Tracking
Once an inquiry is captured, the Patient Lead-to-Revenue System goes to work, ensuring new leads are followed up with immediately and proactively engaged over time to move prospective customers to the next stage.
Patient Lead Nurturing
Not all visitors to your website are in the same ‘buying’ stage. Mystique’s Patient Lead-to-Revenue System uses branching logic to engage patient leads at critical points in their unique buying journeys, while reducing the points of failure inherent in the medical industry.
Your Patient Lead-to-Revenue System allows you to:
- Customize patient personas to make targeted messaging easy
- Identify hot prospects with lead scoring based on engagement, page tracking, fit and more
- Reduce lengthy time gaps between receiving leads and contacting potential patients
- Standardize follow-up process for leads received via email
- Keeping notes on patient leads as they move through the sales cycle.
Patient Lead Conversion
Revenue generation requires lead conversion. A conversion’ can mean many things… from watching a procedure or training video on your website, to downloading a case study, to making an appointment for an initial consultation. But ultimately the final conversion involves you issuing an invoice. Mystique will work with you to develop a strategy that helps you achieve higher conversion rates, to deliver prospective patients to your door.
The Patient Lead-to-Revenue System tracks interactions for every contact including site visits, emails, webinars and social events. Each interaction can be set to trigger custom automation and engage with the contact at a critical point in their unique buying process.
Patient Revenue Maximization
To shine bright above the rest, your practice need brand champions. Together, we’ll dive into best practices for engaging employees, patients, and suppliers, to develop unofficial spokes-persons and advocates for your business.
To maximize revenue Mystique will help you develop strategies to:
- Cultivate brand champions
- Create an exemplary patient experience, a robust internal referral flow, strong follow-up and effective communication
- Utilize CRM software to track and update referrals, promotion or connections
- Gather testimonials and positive reviews on social media channels
- Develop a system to cross-market to patients
- Ask Questions to learn and cement relationships.
End-to-End ROI and Analytics
The Patient Lead-To-Revenue System provide all the information you need to measure your current success and accurately forecast future performance. And while it’s working to boost practice revenue, it concurrently works to save you money by tracking the effectiveness of each marketing program, online and offline.
Campaign Insights provides actionable metrics to help you understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. This gives you the capability to quickly reallocate marketing spend to campaigns with the highest return in terms of:
- total leads per week
- total appointments
- new patient bookings and
- cost-per-conversion, etc.
Don’t just take our word…
I’m receiving very good response from email campaigns, resulting in new business.
Dr. Mislav Pavelic
New Smile Doc
With a focus on strategy, Mystique helped rebrand our practice… helping us with everything from patient research, name development, and lead generation.
Dr Anthony Antoniazzi
Kids Dental Group
Mystique is the driving force behind our rebrand. Starting with research, they shed light on our customer’s true needs and helped define our unique selling proposition.
Dr Martin Kushner
Golden Care Mobile Dental
Custom lead generation programs starting at $949 per month.
You’ll have a chance to discuss some of your unique challenges with a brand marketing expert, in a pressure free environment.
Even if you choose not to hire us, you’ll walk away with some great new ideas that you can implement in your practice today.
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Growing your dental practice requires an Integrated approach.
Mystique will work with your team to create solid Marketing Action Plans to help you achieve the success that you strive.
Coordinating consistent messaging across multiple channels will help you increase brand awareness, familiarity, favourability and conversion.