Part 1: Business Naming Fundamentals

Part 1: Business Naming Fundamentals Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important...

Why is the OPT-OUT option vital for your email marketing strategy?

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission-based list. You’re hoping it receives appreciation and gets read. So why should you include that opt-out email option (unsubscribe link) in your message? Why do...

No ifs, ands, or butts, it’s time to use social media

I have no idea how the Kardashians became famous other than they brilliantly use social media to the fullest. From Kim Kardashian’s marriage life to her airing her naked posterior to the world using Instagram and Twitter – I’m sure everyone gets the...

Effective Postcard Design

Straight up… postcards work. Postcards are the most affordable and effective direct mailing tool available. Even in this digital age, Postcards are an effective way to generate leads, close sales, make announcements or stay in touch with your clients. For effective...

Content marketing statistics infographic for 2013

How is your business marketing strategy? The latest content marketing statistics infographic for 2013 by Mystique Brand Communications with data compiled from various sources. Content marketing statistics can’t be ignored In a ‘buyer beware’ world,...