7 Marketing Ideas for Small Businesses to Start Doing Today

As an entrepreneur, you understand the role marketing plays in attracting potential customers as well as keeping your current customers. To grow your customer base, there needs to be an awareness of your brand. But before your small business customer acquisition...

CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...

The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...
Part 3: Small Business Naming Strategies

Part 3: Small Business Naming Strategies

Any business owner can agree that a name is extremely important to a company. But how exactly do you make such an important decision? While you might hope the perfect name will just pop into your head, it’s far more effective to start applying proven business naming...