Internal vs External Marketing: The Best Choice for Your SMB

Unravelling the Complexity of Internal vs External Marketing: Agency Advice to Help You Make an Informed Decision

It can be challenging to make your brand stand out as a small or medium business owner. Fortunately, there is one surefire way to reach the next level: enlist help from marketing professionals! You could bring in an internal marketing manager or partner with an external marketing agency. But which route is ideal for your company?

The best answer is usually: BOTH.

An internal marketing manager and an external marketing agency both have the power to boost your business. Here are three essential considerations when determining between hiring internally vs working externally with a marketing firm.

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Size Matters

Before you decide to hire an internal marketing squad or outsource your needs, the volume and term of the job should be factored in. If you’re a small-scale business with limited requirements that are basic, noncomplicated, or sporadic—an individual marketer who can take on those duties could be the most suitable answer for your firm. Moreover, having an internal expert or constructing a marketing team implies long-term stability without needing yearly contracts renegotiated!
A specialized marketing agency is likely your most suitable choice if you require more extensive, complicated or regular marketing services. With their broad experience and expertise in the field, external agencies are fully prepared to meet even your most demanding projects. You may need to review your contract with them regularly; however, it’s worth every penny due to their comprehensive project management skills.

Is Speed A Priority?

When weighing up your marketing decisions, the speed of implementation should be considered. In-house marketers have a distinct advantage in communication due to their proximity and accessibility; convening with them requires only a quick trip around the office! However, internal teams are commonly slower in executing projects than experienced agencies – often due to weaker resources or inadequate expertise.
An external marketing agency often depends on phone calls and emails to communicate, so it can take longer for business owners to contact their team. Yet, with numerous employees and deeply-rooted experience in the field, they are usually much faster at completing projects than internal teams. If you need help deciding between an internal or external marketing group, think of how vital fast communication is versus timely yet quality project completion!

Let our full-service digital marketing agency bring your project from concept to completion, ensuring that everything is noticed. We are here to guide you through every stage of development, carefully crafting a tailored campaign or product with precision and expertise.

Consider Specialization

If you want to create specialized content, the best option is often working with an external agency with a team of experts. Not only will they produce high-quality results, but it’s also much more cost-effective than hiring even one full-time employee!
Above all, keep your marketing team focused on communicating and conveying your brand’s message. That’s paramount. An outside content marketing agency can act as an ally for your audience. They aim to generate remarkable material that will attract people, even those unfamiliar with you or your brand. This way, they’ll better appreciate what you offer and potentially become interested in doing business with you. Combining the knowledge and expertise of an internal marketing team with that of a reputable external agency is vital to producing highly effective content. Why not leverage internal staff and external agency resources for the most effective content creation? Engaging in a dual approach maximizes your brand’s marketing potential.

Are you seeking a knowledgeable marketer for a precise vision but don’t know what skills they’ll need? An internal marketer could be your best bet, as you control the hiring process to hire an appropriate specialist. But how will that work if another project requires something completely different? Internal marketers generally have generalized capabilities which can make them adept at many things—but they are not always experts in any one area. Unless you can assemble an expansive internal marketing staff, it’s improbable that you’ll possess a comprehensive understanding of graphic design, web development, branding, lead generation, SEO, PPC, and other related skills. If your needs align with general marketing knowledge or require a particular area of expertise, then having an internal team may be ideal for your business.

An external marketing agency is the right choice to take your marketing strategy up a notch. To effectively engage with prospects, you need to employ multiple approaches and reach out consistently and frequently. Hiring an external agency is a great solution to add specialists without building an expensive in-house team. With agencies offering such specializations at competitive prices, your company will be ready for any upcoming projects—no matter what they involve! If your business requires complex or multimedia initiatives or desires a diversely comprehensive marketing approach, then working with an agency should be a top priority.

A well-considered decision must be made when selecting a marketing team. Whether internal or external or even an amalgamation of both, you will want to ensure the team is ideally suited for the job. When trying to identify the right option for your small or medium business, consider size, speed, and specialist experience as deciding factors on what style aligns with your marketing objectives.

If you’re on the hunt for an innovative marketing agency with years of expertise, Mystique Brand Communications can provide the solutions you need. Reach out to us now, and let’s get started!

Paul Bies
President
MYSTIQUE BRAND COMMUNICATIONS

416-441-2666 Ext 14.