Do you have a LinkedIn Company Page?

What is a LinkedIn Company Page? It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings. For a business, it’s the opportunity to: • Tell your company’s...

Toronto’s Bag Ban Means Business

Toronto’s city council has banned plastic bags throughout the city beginning in January of 2013. What does this mean for Toronto businesses and what will they ever do? The answer is adapt. A business that is too stuck in their ways and refuses to adapt will eventually...

NPOs look to social media

A study by Backbaud indicates that despite limited budgets, nonprofits are able to find value using social media networks. Findings include: • 98% have a Facebook page with an average community size of over 8k fans. • Average Facebook and Twitter communities grew by...

How big is your map?

“Your professional universe…visualized” is the label of LinkedIn’s InMaps feature. Looking like it was created by a Spirograph, it shows a cool map of your LinkedIn contacts. You can sort your contacts via colour coding in categories like job, industry,...

How social do you think you are?

How social are you? Are you using your teenage daughter’s Facebook to get the word out? Are you hounding your staff about Tweeting on the job? Was your website built by your sisters son’s best friend’s cousin? Don’t just play Mafia Wars or Retweet because he’s your...