BRAND+AID

Your Go-to Guide for Building Brands that Connect and Grow

Brand Voice – How to define and develop one that makes an impact

Aug 4, 2021

An authentic brand voice is critical for businesses attempting to reach audiences online. Here are a few steps you can take to establish yours. If your brand name or logo didn’t appear on your...

Marketing automation for my small business – Should I invest?

Aug 3, 2021

For many small business owners, marketing automation feels like something you’re supposed to consider — but not something you’re convinced you actually need. It can sound expensive. It can feel...

How to make the most of Instagram Stories — and why it matters for your business

Jul 7, 2021

Use Instagram Stories for your business to boost brand awareness, increase engagement and convert more customers. Let’s face it. Nobody likes being advertised to. How often have you sat through a...

The business case for rebranding your small business – what’s the ROI?

Jul 7, 2021

Have you been considering a rebrand but are hesitant to pull the trigger because of the cost involved? This article illustrates how rebranding your small business will help it grow. As fellow...

The Google Core Web Vitals Update — How does it affect your website and your business?

Jul 7, 2021

To determine your website ranking in search results, Google will now attempt to measure the quality of a user’s experience on your site, using signals or metrics called Core Web Vitals. How can you...

Here’s Why Your Business Needs a Website Redesign

Jul 7, 2021

What are the benefits of a website redesign for your business, why you need it, and what you should consider? The first touchpoint a potential customer has with your business, more often than not,...