BRAND + AID

Your Go-to Guide for Building Brands that Connect and Grow

Not-for-profit brand development

Mar 2, 2016

Enhancing the quality of life with the Active Living for Life Program The Kidney Foundation of Canada is rolling out its brand new health and fitness program. The Active Living for Life pilot...

Dental practice brand development

Oct 21, 2015

RECENT CASE STUDY: LA Ortho & Kids Dental LA Ortho & Kids Dental began its expansion into new territories understanding their branding had become dated. They engaged Mystique Brand...

10 Canadian Small Business Facts

Sep 21, 2015

Small Businesses are bigger than you think. Data has proven small businesses drive the Canadian economy (underscored in the recent Globe & Mail Leaders Debate in Calgary). Who are they, what do...

Branding the Toronto 2015 Pan Am Games

Jul 27, 2015

Above: photo © Leo Li Here is Toronto's original bid logo from 2010 – based on an abstracted maple leaf concept that doubled as people. Its clean and the concept is sound but there is something...

How to solve the biggest problems with your website

Jul 10, 2015

If your website isn't making you money, It’s costing you money. Think about it. Consider your website an investment. You wouldn’t throw money in the bank, or invest in stocks without the promise of...

Is your website mobile-friendly?

Apr 10, 2015

According to ComScore, "mobile internet usage has surpassed desktop internet usage". Have you viewed your website on a smartphone? Did you notice that the text is tiny or paragraphs run wider than...