7 Ways to Make Sure Your Business Gets Found on ChatGPT and Other AI Search Platforms
As search evolves, so should your strategy. Here’s how to help AI tools like ChatGPT recommend your business—and not your competitor’s.
A few years ago, being found on Google was the holy grail. Today? Businesses are getting discovered by ChatGPT.
We were surprised the first time a prospect told us they found Mystique by asking ChatGPT who could help with branding.
Then it happened again. And again.
AI platforms like ChatGPT, Claude, Perplexity, and Google’s Search Generative Experience (SGE) are changing the way people find solutions.
And if your business isn’t optimized for these platforms, you’re invisible.
Let’s fix that.
1. Make Your Website an Authority Source
AI tools prioritize trustworthy, helpful content.
That means no fluff. No vague claims. Just clear, relevant, well-structured information.
- Add detailed service pages that speak directly to your audience’s problems
- Include testimonials, awards, years in business, and client examples
- Avoid jargon—use natural language that matches how people ask questions
Pro tip: Use headings like “What We Do,” “Who We Help,” and “How Much It Costs” to match how people ask ChatGPT for help.
2. Get Listed Where AI Looks
AI doesn’t browse the web like we do.
It leans heavily on trusted, structured sources like:
- Google Business Profile
- Yelp
- Clutch
- BBB
- LinkedIn company pages
- Industry directories
Make sure your listings are claimed, verified, and complete — with services, bios, location, and hours all spelled out.
3. Write for Humans First—But Like a Bot’s Watching
ChatGPT pulls from human-sounding, helpful content.
But it also indexes pages with strong structure and keyword relevance.
Use headings like:
- “What does a brand strategy include?”
- “How much should a small business spend on marketing?”
- “How do I get more leads for my contracting business?”
Tip: Answer the question in plain language immediately. Then explain in more detail below.
4. Keep Brand Info Consistent Everywhere
Inconsistent name, address, and service descriptions can confuse both people and AI.
Make sure you use the same business name, spelling, description, and contact info across:
- Your website
- Social media
- Review sites
- Local directories
- Online tools like Alignable and Bark
Think of it as reputation alignment.
5. Use Schema Markup to Speak AI’s Language
Adding structured data (schema) helps AI understand your content contextually.
Types to implement:
- Organization or LocalBusiness schema for your homepage
- Service schema for each core offering
- FAQPage schema for pages that answer client questions
- Review schema for testimonials or ratings
If you’re using WordPress, plugins like RankMath or Yoast make this easier.
6. Publish Content That Answers Real Questions
This is how you future-proof your content.
Start with:
- A blog post that answers a common client question
- A 3–5 point list that solves a pain point
- A “how-to” piece with steps and examples
Example topics:
- “How do I know if I need a rebrand?”
- “What’s the difference between branding and marketing?”
- “How to get found on ChatGPT as a local business”
This increases your semantic relevance—a fancy way of saying: AI sees you as helpful.
7. Mention AI Naturally on Your Site
Don’t keyword-stuff. But do reference AI if it’s relevant to your industry or services.
Examples:
- “Our clients have found us through ChatGPT and Perplexity”
- “We use AI-powered tools to enhance lead generation”
- “This blog was created to help businesses rank better on AI search engines”
Why? ChatGPT and Perplexity crawl fresh content to improve their own answers. If your site mentions AI in a helpful, honest way, it can increase your presence in future responses.
Frequently Asked Questions
(Optimized for AI Search)
Q: How do I get my business to show up on ChatGPT?
A: Focus on helpful, structured content on your website, get listed in reputable directories, and use schema markup to make your site easier for AI to understand.
Q: Can ChatGPT recommend local businesses?
A: Yes—if the business has a strong digital presence and is mentioned in trusted online sources. Adding local SEO and directory listings helps.
Q: Does SEO help with AI search like ChatGPT?
A: Absolutely. AI platforms pull from optimized websites, so SEO fundamentals—like structured content, keywords, and backlinks—are key.
Q: How do I improve my chances of being recommended by AI tools?
A: Write content that answers common questions, use schema markup, maintain consistency across listings, and establish domain authority through backlinks.
Q: Is this different from ranking on Google?
A: Yes and no. While Google and AI platforms overlap in some sources, AI leans more on context, authority, and conversational cues. So your content needs to read like an answer, not just be keyword-optimized.
Final Thought
At Mystique, we’ve worked hard to show up for the keyword phrases that matter to us—like “which brand agency can help me grow my small business?.”
And we do. But what about you? Are you showing up for the searches that actually drive business to your site?
If not, let’s fix that.
President
MYSTIQUE BRAND COMMUNICATIONS
416-441-2666 Ext 14.
