Effective Customer Retention is Key to Business Success 

The appeal of attracting new business is undeniable. We’ve all been conditioned to continuously engage new leads with hope of converting them into customers — not that there’s anything wrong with that — but what about those customers we already have? Are they somehow...

Best marketing automation tools to help small businesses save time.

Best marketing automation tools that will help save you time.You and your team work hard. As a small business manager you’ve learned to stretch budgets to get the most from every resource. But you’re stretched thin. Yet you still feel that you could be doing more,...

Design a Better Dental Website

Bloor West Smiles recognized that their dental website was looking dated, didn’t perform well on mobile devices, and wasn’t delivering the patient leads they needed to grow their dental practice. So they commissioned Mystique to update their website utilizing...

Tips for Improving the Mobile-Friendliness of Your Website

In this day and age it’s amazing to see so many business owners neglect their websites. They obviously don’t understand the power of a good website; otherwise they would ensure that it was always current, optimized for search engines, and mobile friendly. The Cisco®...

Search Engine Optimization (SEO): How to Gain a Competitive Edge

Optimizing your website for search engines is an important tactic if you’re looking for a competitive edge over your competitors. Search engines, such as Google, are constantly sending out web crawlers, sometimes referred to as spiders, to index website content and...