The cost of starting a brand from scratch varies a ton from business-to-business, as each one’s needs, wants and expectations from the branding process differ. Starting a business is a lot — it’s exciting, fascinating, educational and scary. Just like businesses...
Online reviews can be the key when it comes to making your business fare in the highly-competitive digital marketplace. Businesses with an online presence are currently in the limelight because of the pandemic, but that also places them under scrutiny. As the...
Here’s a brief guide on how small businesses can brave the pandemic. The world was already engulfed in the digital-first movement when the Covid-19 pandemic propelled it towards all-digital one. Although businesses from all strata of the economic ecosystem and...
Click to view the infographic. What is Technical SEO and how can it help my website? Seasoned digital marketers will tell you that enhancing your website’s organic ranking is both a science and an art, and we agree. There are a lot of factors that determine how your...
What is SEO? Search Engine Optimization, or simply SEO, is the process of optimizing your website and online channels to help you acquire traffic through organic or natural search results on a search engine or directory. Research shows that Google is still the...
As an entrepreneur, you understand the role marketing plays in attracting potential customers as well as keeping your current customers. To grow your customer base there needs to be an awareness of your brand. But before your small business customer acquisition...
