A Marketing Plan Checklist for your small business – 2018

2018 has arrived. And if you haven’t already started on your marketing plan and budget for the new year – this checklist might come in handy. Regardless of your vertical – from dental care to car repair, accounting to manufacturing – the marketplace is changing...

The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...

Embracing Negative Reviews Will Help Your Business Grow

If your company has just received its first negative review on Yelp, don’t panic. Many businesses make the mistake of trying to keep a squeaky-clean image by deleting any negative comments they see but you can use these for your advantage. You should embrace these...

Brand Communication 5 Keys to Developing a Great Elevator Pitch

5 Keys to Developing a Great Elevator Pitch If you’re responsible for sales in any capacity your elevator pitch can be a powerful selling tool that you can use in any situation. Think about how many times have you’ve been asked, “what do you do for a living?”...

Part 3: Small Business Naming Strategies

Any business owner can agree that a name is extremely important to a company. But how exactly do you make such an important decision? You can try to wait and have it pop up in your head, however more likely you should start the process of strategizing to create the...

Part 2: Small Businesses – What’s in a Name?

As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising and building a brand as a whole. A name encompasses the essence of a...