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How big is your map?

“Your professional universe…visualized” is the label of LinkedIn’s InMaps feature. Looking like it was created by a Spirograph, it shows a cool map of your LinkedIn contacts. You can sort your contacts via colour coding in categories like job, industry,...

How social do you think you are?

How social are you? Are you using your teenage daughter’s Facebook to get the word out? Are you hounding your staff about Tweeting on the job? Was your website built by your sisters son’s best friend’s cousin? Don’t just play Mafia Wars or Retweet because he’s your...

What’s the deal with Google Analytics?

Want to know where and how traffic goes to your website? Well in brief, Google Analytics is a free service where when added to the pages of your site, you can learn a lot of information about visitors to your website, such as traffic that is referred, visitor loyalty...

Google loves content-rich web sites

Google doesn’t just love content, it loves ‘new’ content. The more we add web sites to search engines, the more changes are seen in keyword density parameters. Yahoo and other search engines are also affected by this. Google’s new LSI algorithm...

Build it and they shall come…maybe

Unless you’re going to invest a lot of money in advertising and promotions, the only way is to somehow manipulate how your customers find you. We’ve all heard of SEO consultants who promise number one Google rankings. Lesson number one: Guaranteed rankings...

Our first blog

We’ve been thinking about starting a blog on our site for some time now. We struggled to answer the questions that I’m sure many other business managers ask: Do we need a blog? How will this blog help us to achieve our commercial objectives? Who’s going to write it...