Brilliant! If you love advertisers who embrace outside-of-the-box thinking as much as I do – check this out. Skin care brand NIVEA created a ‘Solar Ad Charger’ to show its Brazilian customers that they “don’t need to leave the sun for anything” — not even to charge their cellphones. The solar panel is able to capture energy from the sun, and create enough power to charge a cell phone via a USB cable.
Connecting with human emotions is the main force of marketing so developing your brand strategy around the emotional benefits of using your product, or service, will help you accomplish your business objectives.
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