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Grow your dental practice through strategic brand development and integrated marketing.

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We approach the marketing of your dental practice just like you would treat a patient — beginning with a thorough examination of where things currently stand, and whats been done to date.

Then we’ll diagnose your situation based upon your goals and objectives, your budget, your strengths, your weaknesses, your opportunities, your unique selling proposition, your demographics and target audience, your competition, your referral patterns and more. Through discussion and research, we’ll inspire you to identify the values your brand represents – the unique character of your brand that should exist in every customer touch-point – the foundation for your desired brand perception.

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You wouldn’t treat a patient without a step-by-step treatment plan… the same concept should apply to your marketing.

Based on your brand strategy, marketing goals and the needs of your patients and prospects, Mystique will develop a 12-month integrated marketing strategy (Treatment Plan) mapping out ongoing touch-point opportunities to attract, convert and nurture your prospects.


To develop a profitable and sustainable patient lead generation system Mystique will help you implement strategies and tactics to master the following six areas:

To get leads you need a marketing system that drive inquiries, questions, and traffic to your website – and your office. The channels will be determined by examining your current patient personas and may include:
  • Search Engine Optimization (SEO)
  • Pay Per Click Marketing (PPC)
  • Email Marketing
  • Direct Mail Marketing
  • Advertising
  • Sponsorship.
Mystique will ensure that your marketing messages are engaging potential patients in an effort to capture their name, email and phone number for follow-up. We will help you develop effective Call-to-Actions utilizing “lead magnets”.

Your custom Patient Lead-To-Revenue System will bring the customer acquisition process into sharp focus by providing real-time visibility of leads as they are received. Once an inquiry is captured, your system goes to work, ensuring new leads are followed up with immediately and proactively engaged over time to move prospective customers to the next stage.

Your system will reduce the points of failure inherent in the medical industry including:
  • Lengthy time gaps between receiving leads and contacting potential referrers or patients
  • Lack of a standardized organizational process for leads received via email
  • Insufficient time for consistent follow-up
  • Lack of a tool for keeping notes on leads as they move through the sales cycle.
Not all visitors are in the same ‘buying’ stage. Therefore your Patient Lead-To-Revenue System needs to connect with prospective patient referrers, or patients, and nurture them along the “seeking information”, education, to the initial appointment and, ultimately, buying phase. For example, they must be educated about what you have to offer; as consumers what they should be aware of; why you are the best qualified authority to do the elective procedures; the services offered; and the type and quality of after care your practice is known for.
Revenue generation requires lead conversion. A ’conversion’ can mean many things… from watching a procedure or training video on your website to downloading a case study, to making an appointment for an initial consultation. But ultimately the final conversion involves you issuing an invoice. And while Mystique plays an important role in delivering prospective patients to your door, you need to close the deal.

Your staff must shine and go above and beyond. Your Patient Lead-To-Revenue System includes tools to help them cater to all new prospective customers questions, needs and anxiety before and after the initial appointment and, of course, in the post-op stage.
Next we'll help you create brand champions. The statistics are pretty clear in that patients that elect to have aesthetic treatments (dental implants, veneers, etc.) are repeat buyers of other related procedures. Do you have a system to cross-market to them? Do you have a patient reactivation campaign to touch base with patients? Do you have a survey in place to ask patients how you can best serve them or to ask them if they have concerns, questions or cost issues about any procedures, technique(s), or latest procedures they might have seen somewhere? And do you have a way to get more positive reviews on your social media channels?
A dental practice is a business and must be managed and run by the numbers. No greater number speaks better than profit and ROI. While your Patient Lead-To-Revenue System is working to boost practice revenue, it concurrently works to save you money by shedding light on low-performance marketing campaigns. Tracking the effectiveness of each marketing program (both online and offline channels) you can quickly reallocate marketing spend to areas with the highest return in terms of total leads per week vs. total appointments vs. new patient bookings and cost-per-conversion, etc.

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A complete suite of brand development services.

You need to concentrate on your patients and staff. Put brand experts in charge of strengthening your brand. Treat us as an extension of your marketing team.

Brand services include:

  • Brand strategy
  • Brand positioning
  • Market research
  • Corporate identity packages
  • Integrated marketing strategy
  • Website design and development
  • Lead generation (Search Engine Optimization, Pay-Per-Click, Email, Direct mail, Advertising, Social media, Signage, etc.)
  • Marketing automation
  • Analytics and reporting

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MarketShareMarketing automation generates more leads, drives sales and proves ROI.

Custom designed programs to achieve your goals.

Utilize Marketing Automation to send the right message to the right people at the right time – automatically. Automation will help optimize each phase of your marketing funnel. Capture more leads with dynamic forms. Convert more free consults into paid treatment. Deliver a better service to existing customers. And encourage more referrals… with the same marketing dollars.

 

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Top 10 Reasons why you should consider Mystique Brand Communications as your marketing partner.

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  1. You deserve a team that understands small business. Mystique has been building small businesses since 1986 – offering complete brand development and integrated marketing services in-house.
  2. No long term contracts. Our results speak for themselves.
  3. We offer custom lead generation programs for your practice including: Search Engine Optimization, Pay-per-click marketing, direct mail, website development, email marketing, marketing automation, social media management, phone tracking and more.
  4. You’re guaranteed to have a company principal in charge of your account personally.
  5. We only work with one practice in any given area. Working with more would create a conflict of interest as we want you to ‘own’ the neighbourhood.
  6. We have experience with other dental practices and understand how to grow your practice within the guidelines of the RCDC.
  7. No cookie-cutter packages available here. Your marketing is customized to attract the kind of profitable patients you want.
  8. We will provide you with monthly reports for both your online and offline marketing.
  9. Monthly phone calls will be scheduled to review your marketing efforts and discuss new opportunities.
  10. Your success is our #1 priority.2line-button-dental

 


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Looking to grow your dental practice?

Ready to Get Started?

Schedule a free 1 hour brand and marketing assessment with one of our marketing consultants and we’ll analyze your current marketing materials, review your goals, and suggest an integrated marketing program that is best suited to helping you succeed!

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Brand Development | Lead Generation | Marketing | Website Design | Graphic Design | Toronto & London, Ontario.