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Grow your dental practice through strategic brand development and integrated marketing.
We approach the marketing of your dental practice just like you would treat a patient — beginning with a thorough examination of where things currently stand, and whats been done to date.
Then we’ll diagnose your situation based upon your goals and objectives, your budget, your strengths, your weaknesses, your opportunities, your unique selling proposition, your demographics and target audience, your competition, your referral patterns and more. Through discussion and research, we’ll inspire you to identify the values your brand represents – the unique character of your brand that should exist in every customer touch-point – the foundation for your desired brand perception.
You wouldn’t treat a patient without a step-by-step treatment plan… the same concept should apply to your marketing.
Based on your brand strategy, marketing goals and the needs of your patients and prospects, Mystique will develop a 12-month integrated marketing strategy (Treatment Plan) mapping out ongoing touch-point opportunities to attract, convert and nurture your prospects.
To develop a profitable and sustainable patient lead generation system Mystique will help you implement strategies and tactics to master the following six areas:
- Search Engine Optimization (SEO)
- Pay Per Click Marketing (PPC)
- Email Marketing
- Direct Mail Marketing
- Lengthy time gaps between receiving leads and contacting potential referrers or patients
- Lack of a standardized organizational process for leads received via email
- Insufficient time for consistent follow-up
- Lack of a tool for keeping notes on leads as they move through the sales cycle.
A complete suite of brand development services.
You need to concentrate on your patients and staff. Put brand experts in charge of strengthening your brand. Treat us as an extension of your marketing team.
Brand services include:
- Brand strategy
- Brand positioning
- Market research
- Corporate identity packages
- Integrated marketing strategy
- Website design and development
- Lead generation (Search Engine Optimization, Pay-Per-Click, Email, Direct mail, Advertising, Social media, Signage, etc.)
- Marketing automation
- Analytics and reporting
Marketing automation generates more leads, drives sales and proves ROI.
Custom designed programs to achieve your goals.
Utilize Marketing Automation to send the right message to the right people at the right time – automatically. Automation will help optimize each phase of your marketing funnel. Capture more leads with dynamic forms. Convert more free consults into paid treatment. Deliver a better service to existing customers. And encourage more referrals… with the same marketing dollars.
Top 10 Reasons why you should consider Mystique Brand Communications as your marketing partner.
- You deserve a team that understands small business. Mystique has been building small businesses since 1986 – offering complete brand development and integrated marketing services in-house.
- No long term contracts. Our results speak for themselves.
- We offer custom lead generation programs for your practice including: Search Engine Optimization, Pay-per-click marketing, direct mail, website development, email marketing, marketing automation, social media management, phone tracking and more.
- You’re guaranteed to have a company principal in charge of your account personally.
- We only work with one practice in any given area. Working with more would create a conflict of interest as we want you to ‘own’ the neighbourhood.
- We have experience with other dental practices and understand how to grow your practice within the guidelines of the RCDC.
- No cookie-cutter packages available here. Your marketing is customized to attract the kind of profitable patients you want.
- We will provide you with monthly reports for both your online and offline marketing.
- Monthly phone calls will be scheduled to review your marketing efforts and discuss new opportunities.
- Your success is our #1 priority.
Looking to grow your dental practice?
Ready to Get Started?
Schedule a free 1 hour brand and marketing assessment with one of our marketing consultants and we’ll analyze your current marketing materials, review your goals, and suggest an integrated marketing program that is best suited to helping you succeed!