Contractor Website Copy FAQ — Toronto
What to Say to Convert More Home Service Leads
Most contractor websites don’t fail because they look bad. They fail because they don’t answer the questions homeowners care about fast enough.
This page breaks down what contractor website copy should actually do to earn trust and convert leads.
FAQs — Contractor Website Copy
What should be above the fold on a contractor website?
A clear explanation of what you do, who you serve, where you work, and why you’re trustworthy — all without scrolling. If visitors have to hunt, they leave.
How many service pages do contractors need for SEO?
One strong page per core service. Not dozens of thin pages. Depth and clarity outperform volume.
What proof matters most to homeowners?
Reviews, before/after photos, insurance, certifications, and clear processes. Fancy language doesn’t build trust — proof does.
How do we price transparently without losing leads?
By explaining how pricing works instead of listing numbers. Transparency reduces anxiety and attracts serious inquiries.
What CTAs work best for trades businesses?
Low-pressure CTAs like “Get a Quote,” “Book a Call,” or “Request an Estimate” outperform aggressive sales language.
Should we write copy for SEO or people?
Both. Clear, human copy that answers real questions performs best for SEO and conversions.
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