7 Marketing Ideas for Small Businesses to Start Doing Today

As an entrepreneur, you understand the role marketing plays in attracting potential customers as well as keeping your current customers. To grow your customer base, there needs to be an awareness of your brand. But before your small business customer acquisition...

The AdWords Difference

What are you missing out on by not integrating AdWords? Google AdWords has become the pinnacle of online paid advertising. With several payment models (cost-per-thousand views, cost-per-click, and cost-per-acquisition) and extensive customizable targeting based on...

One way to get your site banned from Google

Hidden text and links A search engine trick by some seos is to manipulate the search bots by loading the page with keywords and phrases — but then hiding them from the viewer because they’re not relevant to the visitor. For example: using white text on a white...

Save money and shift focus to organic traffic

21.8 million Canadians access the Internet each month, that’s almost 70% of the population. For any given month Canadians conduct, on average, 55 searches. And it appears that the majority of us are searching in the same place. Google reigns with an overwhelming...

Google loves content-rich web sites

Google doesn’t just love content, it loves ‘new’ content. The more we add web sites to search engines, the more changes are seen in keyword density parameters. Yahoo and other search engines are also affected by this. Google’s new LSI algorithm...