Part 1: Business Naming Fundamentals

Part 1: Business Naming Fundamentals Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important...

Branding the Toronto 2015 Pan Am Games

Above: photo © Leo Li Here is Toronto’s original bid logo from 2010 – based on an abstracted maple leaf concept that doubled as people. Its clean and the concept is sound but there is something about it that seemed oddly familiar and lacking in energy that one...

Effective Postcard Design

Straight up… postcards work. Postcards are the most affordable and effective direct mailing tool available. Even in this digital age, Postcards are an effective way to generate leads, close sales, make announcements or stay in touch with your clients. For effective...