Cherry Ebike brand identity design

Electric bikes haven’t always been the go-to for transportation, growing at a snail’s pace since they first hit the market around 2006. In the decade that followed, they managed to reach only about 1-2 percent of the bicycle market. They’ve taken a long time to gain...

7 Marketing Ideas for Small Businesses to Start Doing Today

As an entrepreneur, you understand the role marketing plays in attracting potential customers as well as keeping your current customers. To grow your customer base, there needs to be an awareness of your brand. But before your small business customer acquisition...

The Benefits of Outsourcing your Marketing

As a business owner or marketing manager that’s responsible for the bottom line you may be struggling with the question…”To outsource marketing or not?” While outsourcing marketing, or parts of it, to an agency can also be challenging you’ll...
Part 3: Small Business Naming Strategies

Part 3: Small Business Naming Strategies

Any business owner can agree that a name is extremely important to a company. But how exactly do you make such an important decision? While you might hope the perfect name will just pop into your head, it’s far more effective to start applying proven business naming...
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