A study by Backbaud indicates that despite limited budgets, nonprofits are able to find value using social media networks.
Findings include:
• 98% have a Facebook page with an average community size of over 8k fans.
• Average Facebook and Twitter communities grew by 30% and 81%, respectively.
• Average value of a Facebook Like is $214.81 over 12 months following acquisition.
• 73% allocate half of a full time employee to managing social networking activities.
• 43% budget $0 for their social networking activities.
• The top 3 factors for success are: strategy, prioritization, dedicated staff.
Frank Beecham
Mystique Brand Communications
