6 Social Media Trends for 2018

No field of Marketing changes more than social media. With the new generations coming, it becomes harder to predict how the landscape will change. However, a few trends will set the mood for 2018. Maybe not all of them are a fit for your business, but if social is...

How to Make Effective Facebook Ads

As of May 2017, Facebook is closing in on almost 2 billion active users! Obviously, this is a huge advertising platform. Whether it’s an ad that pops up on someone’s news feed or on the right side column, these can be very effective. Therefore, when you’re spending...

How to Boost Engagement on Instagram

While Facebook currently has more users, the level of engagement and content potential for Instagram is off the charts (an estimated 500 million monthly visitors and 4.2 billion likes daily). To take full advantage of this platform it’ll require your business to post...

Integrated Marketing – the key to growing your business

What is integrated marketing? Simply put, integrated marketing is being consistent in your marketing both online and offline. Integrated marketing is the holistic approach to communication, helping to create a unified and seamless experience for consumers to interact...

The AdWords Difference

What are you missing out on by not integrating AdWords? Google AdWords has become the pinnacle of online paid advertising. With several payment models (cost-per-thousand views, cost-per-click, and cost-per-acquisition) and extensive customizable targeting based on...