Infographic: Email Marketing is far from dead

Email marketing campaigns are still the most used solutions when it comes to reaching your intended target. Open rates can increase by including compelling content, and click-throughs far outweigh social media. What is email marketing? Email marketing is the use of...

CASL and What Your Business Needs to Do

You might recall that in 2014, the Canada Anti-Spam Legislation (CASL) was announced in order to require businesses to obtain consent from recipients when  sending commercial electronic messages (CEMs). A transitioning period begun the summer of that year and it’s set...

Email Marketing is Essential to Grow Your Dental Practice

While everyone stresses the importance of social media to market your dental practice (or for that matter – any other small business), don’t underestimate the value of email marketing. Many dental marketers still consider email to be one of the simplest and most...

The How To Guide On Subject Lines In Email Marketing

The key to getting your audience opening and reading your emails is composing an effective subject line to act as the face of the message. It is one of the first things recipients look at in their inbox; therefore you need to strategize and devote enough thought into...

Why is the OPT-OUT option vital for your email marketing strategy?

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that unsubscribe option in your message? Why do you give your readers...