How To Be A Mindful Business And Why It’s Important

Sustainable, ethical practices go a long way in determining how mindful your business is and how it fares in this competitive, customer-driven ecosystem.  The triple bottom line (TBL) of profit, people and planet not news. In fact, it has been around since 1994, i.e....

The Cost of Starting a Brand From Scratch

The cost of starting a brand from scratch varies a ton from business-to-business, as each one’s needs, wants and expectations from the branding process differ. Starting a business is a lot — it’s exciting, fascinating, educational and scary. Just like businesses...

Now’s The Time To Invest In Video Marketing

Videos are one of the most intimate mediums of communication — they’re interactive, immersive and, if done right, memorable. So much so that most of us can still recall our favourite TV ads from our childhood, and yet, we can’t say the same for print ads from the same...

Why do online reviews matter?

  Online reviews can be the key when it comes to making your business fare in the highly-competitive digital marketplace.  Businesses with an online presence are currently in the limelight because of the pandemic, but that also places them under scrutiny. As the...

How The Right Marketing Can Make Your Small Business ‘Essential’

While it’s true that small businesses of any and all kinds are essential to creating a wholesome, solid economic base, due to a shortage of human resources, many had to shut down. Although the definition of ‘essential’, when it came to prioritizing which businesses...

Customer Feedback Is Crucial For Brand Success

‘Engagement’ has become something so much more than just a buzzword in the sphere of social media marketing — it’s a success parameter in itself. An engaged audience is an invested audience — making customer feedback paramount in your effort to increase loyalty —...