2016, Brand Development, General Marketing, Small Business
Any business owner can agree that a name is extremely important to a company. But how exactly do you make such an important decision? You can try to wait and have it pop up in your head, however more likely you should start the process of strategizing to create the...2016, Branding, Business, General Marketing, Small Business
As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising and building a brand as a whole. A name encompasses the essence of a...2016, General Marketing, Lead Generation, Small Business
Imagine walking onto an empty construction site. A deserted dentist office. A street full of uninhabited houses. If the customers aren’t here, then where are they? More importantly, what is a business without its customers? This is where the concept of lead generation...2016, B2B Marketing, B2C Marketing, Brand Development, Branding, Business
Naming a business is one of the most crucial steps in developing your new business and therefore there are several considerations that should be thought out before rushing into a trademark. The first and most important consideration is brand positioning. Your name...2016, B2B Marketing, B2C Marketing, Content Marketing, Email Marketing, Marketing Automation
It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that unsubscribe option in your message? Why do you give your readers...2016, B2C Marketing, Content Marketing, Email Marketing, Infographics, Marketing Automation
If you’ve got leads coming in, then marketing automation can be a powerful tool to help nurture those leads and convert them into customers – taking your business to new heights while delivering significant returns on your marketing investment. Marketing...