BRAND+AID

Your Go-to Guide for Building Brands that Connect and Grow

Note to Self: A free handwritten typeface

Mar 18, 2013

Note to self is a typeface I developed while during my graphic design undergraduate degree at OCAD. It is a typeface based on my handwriting and comes with a principal and companion typeface – Fifth...

Business cards stand the test of time.

Jan 28, 2013

In this digital age the business card remains an important marketing tool. Think about it… even with today's technology, nothing has replaced the simple act of handing out your business card....

Overhaul your brand

Jan 22, 2013

Does your brand reflect the outstanding company you are? Or the company you want to be? Is your logo starting to show its age? Do your communication pieces feel disconnected from your website? And...

Branded Athletes

Oct 15, 2012

So the other day, I came across this personal project started by AJ Dimarucot that involved creating a personal brand for one of the NBA's more recent rising stars, Jeremy Lin. I immediately thought...

Brands you learn to warm up to …

Aug 17, 2012

With the London 2012 Olympics officially coming to a close today, I've come to realize that I don't feel as repulsed by the London Olympics branding as I did when they first unveiled their identity...

That tricky little news feed…

Aug 1, 2012

Many businesses up to date with social media have themselves a fancy business page. Your business page may consist of a cool cover photo with a logo for a profile picture and albums with photos,...