Toronto Brand Naming FAQs

Naming looks easy — until it isn’t.

If you’re searching for brand naming in Toronto, you’re likely facing a real decision: starting a new business, renaming an existing one, launching a product, or repositioning for growth. And you’ve probably realized that the wrong name can slow you down every day. A good brand name isn’t just creative. It needs to be clear, distinctive, flexible, and legally viable — while still feeling right for the long term.

This page answers the most common questions business owners ask about brand naming: how the process works, how long it takes, what it costs, how trademarks and domains are handled, and what actually makes a name work in the real world.

If you want to avoid shortcuts — and expensive mistakes — start here.