Unlocking Beauty:
The Simple Plan Branding Journey
Considering a branding strategy for your business? Mystique offers expert branding services tailored to your specific goals. Whether you’re aiming to establish a strong brand presence or attract a new audience, our team is here to guide you through every step of the process. Imagine a world where your skincare routine is a breeze, no more endless steps or complicated rituals.
That’s the dream two visionary entrepreneurs had when they approached Mystique to bring this vision to life. One partner was a skincare formula guru, while the other was a business operations pro. They were determined to simplify skincare for women everywhere.
Brand deliverables for clients
| Brand Strategy | Package Design |
| Rebrand, Including | PPC |
| Name Development | Social Media Support |
| Logo Design | Content Development |
| Website Design |
Branding Challenge: Transforming a Name to Resonate with the Audience
Much of the branding development was already underway when they came to us – a name, logo, packaging, and even a promo video. The catch? The name didn’t resonate with their target audience.
To confirm this, we conducted qualitative research – focus groups across four major Canadian markets. The results affirmed our gut feeling – the name needed a makeover.
Data-Driven Insights
Armed with valuable insights from the focus groups, we set out to find a name that truly spoke to the hearts of women. We discovered that women craved an effective, straightforward solution sans the complexity of a multi-step skincare routine.
After exhaustive research to substantiate our choices, “Simple Plan” emerged as the winner. It perfectly aligned with our findings and deeply resonated with our target audience.
Embracing Simplicity
Our newly named brand, Simple Plan, wasn’t just about a name change but a shift in perspective. We designed the packaging with the same simplicity in mind. The messaging was clear – women didn’t need to buy into the noise surrounding skincare routines. Simple Plan was everything they needed for radiant skin: a gentle cleanser and day and night creams.
Putting Women First
Our messaging spoke directly to women, assuring them they could embrace simplicity without compromising self-care. We clarified that Simple Plan was the answer to their skincare prayers.
The Future Awaits
Now, the exciting part – the website launch! Simple Plan’s website will be unveiled this week, but that’s not all. We’ve charted a comprehensive multichannel marketing strategy that will make waves.
Stay tuned as we embark on this journey to redefine beauty and simplify skincare,
just as it should be.
Shape Your Future
Explore the Art of Rebranding with Mystique Brand Communications Today.
Boldly Grow
Toronto's top branding agency for small and medium businesses with a focus on growth
Mystique Brand Communications
6A-170 The Donway West, Suite 221
Toronto, ON M3C 2E8
Tel: 416 441 2666
Toll-Free: 1 855 582 7263
connect with us
Brand + aid blog