Why Your Business Should Consider Using Direct Mail

It seems as though many marketers and clients look at direct mail as a thing of the past. Something that belongs with VCRs, flip phones, and floppy disks. However, unlike these relatively obsolete items, direct mail has evolved with technology and has many advantages...

The How To Guide On Subject Lines In Email Marketing

The key to getting your audience opening and reading your emails is composing an effective subject line to act as the face of the message. It is one of the first things recipients look at in their inbox; therefore you need to strategize and devote enough thought into...

Part 3: Small Business Naming Strategies

Any business owner can agree that a name is extremely important to a company. But how exactly do you make such an important decision? You can try to wait and have it pop up in your head, however more likely you should start the process of strategizing to create the...

Part 2: Small Businesses – What’s in a Name?

As a start-up, choosing a company name can make a huge impact on the long term success of your business. A strong and timeless name sets a company up to be a powerful force in marketing, advertising and building a brand as a whole. A name encompasses the essence of a...