Branded Athletes

So the other day, I came across this personal project started by AJ Dimarucot that involved creating a personal brand for one of the NBA’s more recent rising stars, Jeremy Lin. I immediately thought that this was one of the better athlete brands out there (even...

Logo Design – the visual centerpiece of a brand

A logo is the visual centerpiece of a brand. It identifies your business, or product line, in its simplest form using a mark or icon. While a logo is not your brand, nor your identity it does help define the tone of your brand. Below are a few examples of logos...