The AdWords Difference

What are you missing out on by not integrating AdWords? Google AdWords has become the pinnacle of online paid advertising. With several payment models (cost-per-thousand views, cost-per-click, and cost-per-acquisition) and extensive customizable targeting based on...

6 Reasons why you need SEO

What is SEO? Search Engine Optimization, or simply SEO, is the process of optimizing your website and online channels to help you acquire traffic through organic or natural search results on a search engine or directory. Research shows that Google is still the...

The SEO buzzword… what is it?

SEO or search engine optimization is the concept behind getting traffic to your website by attaining search results on search engines and directories (called organic or natural results). Those who rank high are more apt to increasing their business sales. The top...

Responsive website design

How responsive is your website design? Over 1.2 billion people access the web from their mobile devices, including iPads, tablets, smartphones, etc. Responsive website design indicates that your website can be viewed on a multitude of browser sizes. This means that...

How much should I spend on marketing?

This has got to be one of the most asked questions of marketing agencies and consultants. Proof… If you Google the phrase, you’ll find about 29 million results. Understand that marketing is an essential investment in the future of your business. And while...