Build it and they shall come…maybe

Unless you’re going to invest a lot of money in advertising and promotions, the only way is to somehow manipulate how your customers find you. We’ve all heard of SEO consultants who promise number one Google rankings. Lesson number one: Guaranteed rankings...

Our first blog

We’ve been thinking about starting a blog on our site for some time now. We struggled to answer the questions that I’m sure many other business managers ask: Do we need a blog? How will this blog help us to achieve our commercial objectives? Who’s going to write it...