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Why is the OPT-OUT option vital for your email marketing strategy?

It’s Wednesday morning. You have your newsletter composed and ready to be emailed out to your permission based list. You’re hoping it receives appreciation and gets read. So why should you include that opt-out (unsubscribe) option in your message? Why do you give your...

6 Reasons why you need SEO

What is SEO? Search Engine Optimization, or simply SEO, is the process of optimizing your website and online channels to help you acquire traffic through organic or natural search results on a search engine or directory. Research shows that Google is still the...

Is your website following WCAG 2.0 standards?

WCAG is the Web Content Accessibility Guideline created by the W3C (World Wide Web Consortium) to make the internet accessible to people with disabilities, and is the Accessibility Standard for Information and Communications for businesses and organizations in...

Why are infographics so effective?

  Infographics are an effective, powerful tool for search engine optimization and brand exposure. So if you’re having trouble generating leads and buzz for your company or are dissatisfied with your website’s low traffic, contact Mystique Brand...